+$194M EBITDA
Commodity chemicals (global leader)
- Game theory-based strategic pricing
- Asset footprint optimization
- Guided clients out of self-inflicted price war
Pricing-driven EBITDA growth for B2B companies
Commercial expert helping mid-sized businesses boost profits via pricing and sales transformation
>$500M EBITDA impact across industrials, technology, and services
What I Do
Pricing Transformation
- Packaging and bundling
- Price architecture
- Value-based pricing
- Discount controls
Commercial Strategy
- Where to play + how to win
- Customer segmentation & targeting
- Product portfolio optimization
- GTM focus and prioritization
Execution & Enablement
- Commercial operating model design
- Sales enablement
- Analytics and decision tools
- Performance management
Results
+$74M EBITDA
Industrial resins
- Value-in-use assessment of top products
- Bold price increases implemented
- Arm-in-arm collaboration with global commercial team
+$67M EBITDA
Financial technology
- Advanced analytics deal desk implementation
- Led 9-person team for 5 months
- SW, HW, and services pricing
+$47M EBITDA
6 portfolio companies | AI program | 12 months
- Led AI cohort with 6 CXO+VP teams and third-party partner
- Launched AI solutions for sales productivity and pricing decision support
- $12M captured in first 7 months
+$25M EBITDA
Diversified manufacturer
- Full pricing transformation
- Negotiations training for sales team
- PE-owned polyester, nylon, zinc producer
+$20M EBITDA
Marketing & Communications agency
- Value-based reset of hourly rate cards
- Negotiations capability building
- 30+ account managers trained
+$15M EBITDA
Forestry equipment and parts
- Value-based and transactional pricing reset
- Sales capability building
- Equipment and spare parts
+$8M EBITDA (+14%)
Specialty chemicals | 3 business units
- Built CXO-level Pricing Council across 3 BUs
- Value-based pricing, SKU simplification, discount laddering
- +15% EBITDA on highest-multiple BU (17x valuation)
+$9M EBITDA (+32%)
Electronics adhesives | Growth strategy
- Defined growth strategy (where to play + how to win)
- Led 17-person team executing 25 initiatives
- Beat deal thesis year 1
+$5M EBITDA (+9%)
Industrial distribution | Dynamic pricing
- Optimized dynamic pricing engine
- Tightened approval governance
- Rapid, segmented tariff response for CCO
+$3M EBITDA (+42%)
Industrial machinery, aftermarket parts
- Long-tail and small-order pricing optimization
- Migrated cost-plus to list-minus-discount model
- Contract renegotiations and approval governance
+$3M EBITDA (+20%)
Digital education, tuck-in acquisition
- Eliminated 33-50% automatic renewal discounts
- Converted per-site to per-student pricing
- Repackaged products to streamline cross-sell
How I Work
1
Diagnose Rapidly
4-6 weeks for clear EBITDA sizing and prioritized opportunities
2
Design the Right Moves
Specific commercial actions, policies, and governance tailored to your business
3
Deliver Impact
Hands-on execution embedded with your leadership team
4
Develop Capability
Processes, tools, and training so the results stick
Background
- PE OPERATING PARTNER: SVP, Commercial Excellence, American Securities (3 years)
- STRATEGY CONSULTANT: Expert Associate Partner, McKinsey & Company (10 years)
- Led commercial projects across 80 companies
- MBA, Chicago Booth
- BA, University of Georgia
- Happy husband and father of two, based in Atlanta